“ If you take care of customers, writes Martin, shareholders will be drawn along for a very nice ride. The opposite is simply not true: if you try to take care of shareholders, customers don’t benefit and, ironically, shareholders don’t get very far either. In the real market, there is opportunity to build for the long run rather than to exploit short-term opportunities, so the real market has a chance to produce sustainability. The real market produces meaning and motivation for organizations. The organization can create bonds with customers, imagine great plans, and bring them to fruition.
The Dumbest Idea In The World: Maximizing Shareholder Value - Forbes
Interesting thoughts on the “real market” vs. the expectations market from Roger L. Martin’s Fixing the Game. Our myopic focus on quarterly earnings is killing us quicker and quicker.
